SHEEN
REBRANDING CLEANING COMPANY
PROJECT BRIEF
To rebrand the cleaning company of ‘Mr Sheen’ in order to reflect a more contemporary, fresh audience. The rebrand must be eye-catching and unique while simultaneously remaining recognisable.
The new company mascot should target younger consumers and be clear in its purpose to ‘cleans and protect’.
RESPONSE
The new cleaning mascot ‘Sheen Queen’ is a fresh and modern design. The character has a unique and relatable personality that shines through in the design whilst still remaining clean and simple for the contemporary appeal.
The new design, with its fresh blue and bright warm tones, convey a feeling of cleanliness. The concept appeals greatly to the new target market of a younger demographic while still remaining relatable to the older audiences! Overall, the new branding focuses on generating interest and sales through its uniqueness and eye-catching character mascot instead of relying on reputation and brand awareness for sales.
DEVELOPMENT
SHEEN
REBRANDING CLEANING COMPANY
PROJECT BRIEF
To rebrand the cleaning company of ‘Mr Sheen’ in order to reflect a more contemporary, fresh audience. The rebrand must be eye-catching and unique while simultaneously remaining recognisable.
The new company mascot should target younger consumers and be clear in its purpose to ‘cleans and protect’.
RESPONSE
The new cleaning mascot ‘Sheen Queen’ is a fresh and modern design. The character has a unique and relatable personality that shines through in the design whilst still remaining clean and simple for the contemporary appeal.
The new design, with its fresh blue and bright warm tones, convey a feeling of cleanliness. The concept appeals greatly to the new target market of a younger demographic while still remaining relatable to the older audiences! Overall, the new branding focuses on generating interest and sales through its uniqueness and eye-catching character mascot instead of relying on reputation and brand awareness for sales.
DEVELOPMENT
SHEEN
REBRANDING CLEANING COMPANY
PROJECT BRIEF
To rebrand the cleaning company of ‘Mr Sheen’ in order to reflect a more contemporary, fresh audience. The rebrand must be eye-catching and unique while simultaneously remaining recognisable.
The new company mascot should target younger consumers and be clear in its purpose to ‘cleans and protect’.
RESPONSE
The new cleaning mascot ‘Sheen Queen’ is a fresh and modern design. The character has a unique and relatable personality that shines through in the design whilst still remaining clean and simple for the contemporary appeal.
The new design, with its fresh blue and bright warm tones, convey a feeling of cleanliness. The concept appeals greatly to the new target market of a younger demographic while still remaining relatable to the older audiences! Overall, the new branding focuses on generating interest and sales through its uniqueness and eye-catching character mascot instead of relying on reputation and brand awareness for sales.
DEVELOPMENT
